Dun & Bradstreet D&B DataVision

Marketers are trying to create a single source of truth of where customers and prospects can be identified to drive growth strategies, but disconnected silos make it difficult to make sense of customer data. This results in fragmented, unintelligible marketing strategies, and guesswork on strategic decisions.

D&B DataVision is a cloud-based solution that allows B2B marketers to gain a 360-degree view of their accounts and markets, enabling them to target ideal audiences for downstream activation. D&B DataVision adds structure through the Live Business Identity by matching your accounts to the Dun & Bradstreet D-U-N-S® Number, our proprietary business identifier used by 90% of the Fortune 500. This unlocks the ability to discover linkages within corporate family trees and gather look-alikes of target audiences after uncovering whitespace for cross-sell and upsell opportunities.

D&B DataVision incorporates rich analytics, such as Advanced Insights, which utilize proprietary analytics to denote decision-making entities, spend capacity, and growth trajectory. It also integrates with our digital solutions, such as Visitor Intelligence, which unmasks anonymous web traffic and allows you to segment your data based on who visited your site and when the visit occurred.

With quality data and intelligence at your fingertips, D&B DataVision helps provide the structure and analytics to drive successful go-to-market initiatives with confidence and align your sales and marketing teams to achieve success.

Want a custom demonstration? Get in touch with us at https://www.dnb.com/marketing/media/d...

Get more information about D&B DataVision, visit us here: www.dnb.com/datavision

D&B DataVision
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Education	Upload TimePublished on 20 Feb 2019

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