Dun & Bradstreet D&B Optimizer for Salesforce Demonstration

Check out D&B Optimizer for Salesforce:
https://www.dnb.com/products/marketin...

Have a look at a quick but informative demo of D&B Optimizer for Salesforce to learn how sales and marketing operations and Salesforce administrators have real-time access to the best account data to improve business performance for sales and marketing teams.

It starts with entity identification – taking unstructured, incomplete data and matching it to Dun & Bradstreet’s universe of companies. Our proprietary and patented matching process called DUNSRight ensures the most accurate match.

It starts with entity identification – taking unstructured, incomplete data and matching it to Dun & Bradstreet’s universe of companies. Our proprietary and patented matching process called DUNSRight ensures the most accurate match.

Once we know the company, we can deliver over 80 fields of business intelligence directly within accounts and leads in Salesforce

This cycle repeats as new data enters the CRM ecosystem, and we keep your account and lead information up to date, complete, and accurate with continual data hygiene.

From there, all sorts of things improve with good data - from account segmentation, to territory alignment, cross-selling and upselling, better marketing targeting to feed warm leads to sales.

But it’s even more than that! Sales leaders have better reporting and can help lead their sellers to success by guiding them to prospect the most valuable accounts. D&B Optimizer offers compelling account visualizations that aid in a deeper understanding of accounts through easy to interpret dashboards. Sellers can access critical sales intelligence to close more business, faster. Reduce the day to day routine of manual data entry – lookup, match and append account details to reduce duplicates, incomplete fields and more. Marketing leaders can better understand and segment key markets and customers.

Salesforce administrators can improve their teams Salesforce experience by delivering the most complete information to empower success and increase job satisfaction.

Sales and marketing teams can explore company hierarchies/family trees to stay on top of changes to high priority ABM accounts.

D&B Optimizer for Salesforce Demonstration
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Education	Upload TimePublished on 18 Dec 2018

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