This video provides detail on the Dun & Bradstreet Data Cloud and Live Business Identity (which is derived from the Data Cloud) and how they help companies improve business performance in the areas of sales & marketing, finance, procurement, compliance, and even enterprise-wide Master Data. Learn more about our Data Cloud here:
https://www.dnb.com/about-us/data-clo...
The Dun & Bradstreet Data Cloud and our Live Business Identity can help. Curated from tens of thousands of global sources, the Dun & Bradstreet Data Cloud comprises over 300 million verified business records – covering companies that make up the vast majority of the world’s GDP, meaning the companies with which you most likely do business.
The Data Cloud is both broad and deep, and includes many business attributes, scores, and insights, such as:
• 200 million trade experiences per year, showing business activity and health
• over 350 million digital device identifiers and over 4 billion IP addresses, useful for targeted marketing and personalization
From the Data Cloud, we derive Live Business Identity, a comprehensive and continually updated view of almost every business on earth.
Live Business Identity aggregates all data points for any given company into a single view and also shows connections between entities, such as corporate hierarchies. Other Live Business Identity attributes for any given entity could include, company contacts, supply chain information, and other analytically derived insights.
Dun & Bradstreet does the hard work of curating, validating, and analyzing global commercial data to create Live Business Identity, so that you can harness information and achieve positive business results.
For example, Marketing teams can improve campaign ROI, while Sales can accelerate the path from prospect to customer. Finance can reduce risk and drive responsible growth. Procurement departments can efficiently optimize third-party relationships. And Compliance teams can work more effectively to avoid potential penalties and brand damage.
Learn more about how the Dun & Bradstreet Data Cloud and Live Business Identity can help you accelerate growth, reduce cost, manage risk, and transform your own business.
Follow up on Dun & Bradstreet's Data Cloud news here:
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The Dun & Bradstreet Data Cloud and our Live Business Identity | |
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| Education | Upload TimePublished on 17 Sep 2018 |
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