Dun & Bradstreet Why Getty Images Partnered with D&B on Their Master Data Strategy – Part 1

Find out why Greg McLaughlin, the Global Sales Ops at Getty Images chose Dun & Bradstreet's master data management solutions to maintain their Sales Enablement, Sales Operations, Learning and Development, and Getty's global CRM.

Hear how D&B made implementing a Master Data Management (MDM) program easier, even though this strategy had to be applied to 30 offices across 20 countries in 6 weeks.

Get a clear picture of how vital the persistency of data mastering and data cleansing truly is. Hear why establishing a solid foundation of master data with D&B was incredibly helpful for the longevity of Getty Images' data strategy.

Listen to Greg McLaughlin describe the importance of understanding the state of a company's data. Companies must recognize where data originates, or who, where and why data is created, and then where is it stored. Awareness of this data flow, and data origin helps guide companies on their MDM program.

For more information about how Dun & Bradstreet can help your company with their master data strategy, visit our site:
http://www.dnb.com/solutions/master-d...

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Why Getty Images Partnered with D&B on Their Master Data Strategy – Part 1
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