For decades, the Dun & Bradstreet D-U-N-S® Number has been one of the world's most trusted and respected unique business identifiers. With the growing prevalence of technologies like next-gen machine learning, blockchain, and IoT, Global Leader of Data Innovation at Dun & Bradstreet Saleem Khan and his team see a unique opportunity to modernize and expand the capabilities of this identifying system that provides fundamental information to millions of businesses around the world.
Our customers use the D-U-N-S® Number as a way to perform master data management services. For example, they can track business partners, customers, or sales prospects across their Customer Relationship Management (CRM) system, enterprise resource planning tools, etc.
Dun & Bradstreet in modernizing the D-U-N-S® Number by moving away from what was once needed, a physical address, and focusing more now on a point of commerce for businesses. Companies today can be run out of a coffee shop, or out of a garage, so Dun & Bradstreet is keeping up with this progress by focusing more on where business is done, even if a company's point of commerce is done strictly on the web.
Learn more about how the D-U-N-S® Number is evolving with the modern day economy here:
https://www.dnb.com/duns-number.html
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How is Dun & Bradstreet Modernizing the D-U-N-S® Number? | |
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| Education | Upload TimePublished on 4 Dec 2018 |
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