Dun & Bradstreet Why Getty Images Partnered with D&B on Their Master Data Strategy – Part 2

Listen to Greg McLaughlin, the VP of Global Sales Operations at Getty Images, explain how he implemented a master data strategy to help him run Getty's sales enablement, sales operations, and learning and development. He explains how a successfully implemented CRM system positively impacts integrated Finance, IT, Sales and Marketing teams by giving them a hub to obtain actionable information about their customers. The insights from the CRM helps with lead management, customer success, and other internal initiatives.

Get examples of why establishing a collaborative master data management strategy can help drive a customer focused enterprise. Hear how establishing one shared CRM platform across marketing, sales, finance and IT can help improve the synergy between departments.

For more information about how Dun & Bradstreet can help your company with their master data strategy, visit our site:
http://www.dnb.com/solutions/master-d...

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Why Getty Images Partnered with D&B on Their Master Data Strategy – Part 2
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